Text message advertising is an excellent way for businesses to connect with consumers about deals, promotions, upcoming events, and other offers and opportunities. It’s also an underutilized platform of communication with lots of potential and excellent results. You may have heard of text message advertising referred to as SMS advertising. They’re the same exact thing. SMS stands for “Short Message Service,” which is an industry term for a text message.
The benefits of texting are numerous. Its speed, reach, and ability to cut through the marketing noise make it a popular platform for marketers across all industries. Some of the most alluring aspects of SMS include:
- Texts have a 99% open rate.
- 89% of people would like to text with businesses.
- Sales prospects who are sent text messages convert at a rate 40% higher than those who do not receive any text messages.
- Text messaging is 3-8X more preferred than face-to-face communication across all generations.
For these reasons, text message advertising is a great tool to help businesses increase their response and interaction rates, convert views into sales, schedule and confirm appointments, collect valuable customer feedback, and share time-sensitive information.
